Establish email marketing goals and objectives
Posted: Mon Jan 20, 2025 6:52 am
In fact, there are so many that you might get overwhelmed. The key is finding the one that fits your business.
Start by thinking about what you want your platform to do. Does it need to handle complex automation sequences? Should it integrate seamlessly with your CRM or eCommerce platform? Look for features like advanced segmentation and in-depth analytics. You also want a platform that’s scalable.
Cost is another important factor. Some platforms offer free or low-cost plans for smaller businesses, but advanced options usually come at a premium. Take the time to demo a few platforms and make sure you’re comfortable navigating them before making a final decision.
Infographic listing 7 email marketing goals: lead nurturing, brand awareness, ROI increase, upselling, customer engagement, cart abandonment reduction, and loyalty.
Now that you’ve picked a platform, it’s time to nail down what you want to achieve with your email marketing campaign. Are you looking to increase sales, boost engagement, generate leads, or simply keep your audience informed?
Your goals should be as specific as possible. For example, instead of saying, “I want more sales,” you might aim to “increase sales by 10% in Q4 via a targeted email campaign.” If you want more engagement, your goal could be “increase email open rates by 15% within six months.” These specific goals give you something to measure success against.
Keep in mind that your goals will also shape your email content and list of hong kong cell phone number frequency. For example, a sales-driven goal might mean more product-focused emails, while an engagement goal could inspire educational content or personalized recommendations.
Build and segment your email list based on relevant criteria
Your email list is one of your most valuable assets. That said, it’s not just about the number of subscribers you have—it’s also about who they are and what they need.
List segmentation is a must if you want to send emails that actually click with different groups in your audience. Try to think about how you can break down your list into segments. This could be based on demographics like age and location, behavior like purchase history or website activity, or engagement level (e.g., how often they open or click on your emails).
If you run an eCommerce store, you might have a segment for new subscribers, and another for repeat customers, plus a third for those who haven’t purchased in a while. On the other hand, if you’re in the B2B space, you might segment based on industry or the stage customers are at in the sales funnel.
Infographic highlighting 7 benefits of customer segmentation, including effective marketing, customer journey optimization, and loyalty improvement.
Image source
Design and write emails tailored to each segment
Now you’ve got your segments, it’s time to get creative and craft emails that speak to each group.
Start by thinking about what each segment cares about. What problem are they trying to solve? What would grab their attention?
Start by thinking about what you want your platform to do. Does it need to handle complex automation sequences? Should it integrate seamlessly with your CRM or eCommerce platform? Look for features like advanced segmentation and in-depth analytics. You also want a platform that’s scalable.
Cost is another important factor. Some platforms offer free or low-cost plans for smaller businesses, but advanced options usually come at a premium. Take the time to demo a few platforms and make sure you’re comfortable navigating them before making a final decision.
Infographic listing 7 email marketing goals: lead nurturing, brand awareness, ROI increase, upselling, customer engagement, cart abandonment reduction, and loyalty.
Now that you’ve picked a platform, it’s time to nail down what you want to achieve with your email marketing campaign. Are you looking to increase sales, boost engagement, generate leads, or simply keep your audience informed?
Your goals should be as specific as possible. For example, instead of saying, “I want more sales,” you might aim to “increase sales by 10% in Q4 via a targeted email campaign.” If you want more engagement, your goal could be “increase email open rates by 15% within six months.” These specific goals give you something to measure success against.
Keep in mind that your goals will also shape your email content and list of hong kong cell phone number frequency. For example, a sales-driven goal might mean more product-focused emails, while an engagement goal could inspire educational content or personalized recommendations.
Build and segment your email list based on relevant criteria
Your email list is one of your most valuable assets. That said, it’s not just about the number of subscribers you have—it’s also about who they are and what they need.
List segmentation is a must if you want to send emails that actually click with different groups in your audience. Try to think about how you can break down your list into segments. This could be based on demographics like age and location, behavior like purchase history or website activity, or engagement level (e.g., how often they open or click on your emails).
If you run an eCommerce store, you might have a segment for new subscribers, and another for repeat customers, plus a third for those who haven’t purchased in a while. On the other hand, if you’re in the B2B space, you might segment based on industry or the stage customers are at in the sales funnel.
Infographic highlighting 7 benefits of customer segmentation, including effective marketing, customer journey optimization, and loyalty improvement.
Image source
Design and write emails tailored to each segment
Now you’ve got your segments, it’s time to get creative and craft emails that speak to each group.
Start by thinking about what each segment cares about. What problem are they trying to solve? What would grab their attention?