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Who spends the least on print advertising?

Posted: Sun Dec 22, 2024 4:52 am
by mouakter12
Surely you have asked yourself this question more than once... And as a result, don't deny that you haven't thought about digital or print advertising? It is at that moment that you feel like Tom Hanks, a castaway in an ocean of doubts. Luckily, this post can be your lifeboat. Are you joining the adventure?

Every day more industrial companies are more aware of all the benefits that digital marketing can bring to them.

A couple of years ago, industrial companies only thought of advertising in print media. Today, there is still a small sector of them that continue to rely on traditional advertising. We could call them “the resistance”, with all our affection.

Fortunately, recent research reveals that in 2017, 47% of engineering marketing specialists planned to spend 0 euros of their total budget on print media advertising. Yes, that's right.

Img 1 - of Budget in Print


Budget allocated to print advertising

That doesn't mean you have to do the same. However, throughout this post canada cell phone number we are going to help you, or at least try to, to decide how much to invest in digital and print advertising.


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Growing trend of digital advertising
According to surveys carried out over the last three years with industrial marketing technicians, continuous declines in investment in print media were revealed. The forecasts for 2017 were that these technicians would not allocate a single resource to print advertising.

Of the companies that do advertise in traditional media, 17% of them allocate less than 10% of their total budget to these actions. Meanwhile, 33% say they allocate between 10-25% of their funds. Of note, 3% of respondents say that their investment in print advertising represents 25-50% of their marketing budget.

Even though the budget for traditional advertising is getting smaller, overall marketing budgets have been increasing. The reason? People spend more time consuming ads through their mobile devices and computers than in print media. This fact, and taking into account the cost gap between online and print advertising, tips the balance very positively in favor of digital media .

Investment in print advertising depends on your target or audience
Even though we are becoming more and more digitalized, it is important to know your audience very well, since depending on their preferences, these will lead you to opt for one type of advertising or another.

For example, the 36-45 and 46-65 age groups are the most in favour of receiving advertisements via online media. Next in line is the 26-35 age group. While the over 66 age group, as expected, prefers print advertising.