Amazon case: what is this big company doing about it?
Posted: Mon Jan 20, 2025 8:49 am
But what are the impacts of fake reviews other than decreasing or increasing the demand for a product? That is what we are going to discuss now.
With the focus on harming the company and deceiving customers at the time of purchase, fake reviews are not only found on Amazon in the United States, but also in the United Kingdom, France, Italy and Japan .
The e-commerce giant says that all the information collected will be used to identify who is behind these Facebook groups and prevent this type of situation from happening again in other businesses.
The company uses advanced technologies and applies expert monitoring to try to prevent customers from being scammed and detect millions of negative reviews that are considered suspicious. And among the products that suffer the most from these fake reviews are electronic devices .
But this is not the first time Amazon has had to deal with this type of situation.
In 2020, at the height of the pandemic, the company portugal consumer mobile number list redoubled its efforts to combat fake reviews spread on social media such as Facebook, Instagram and TikTok. In fact, one of the groups reported had more than 43,000 members.
In 2015, in an article published by The Guardian , the company said it had taken more than a thousand people to court for posting fake reviews in exchange for money.
At the time, Amazon demanded that those involved not only pay for the crime, but also denounce those responsible for orchestrating this action against the company.
It is important to remember that Amazon was one of the first companies to adopt product reviews. Since its founding in 1994, the e-commerce giant has had as its main objective to support customers in the decision-making process, based on the availability of complete information about its available items.
Fake reviews: an impact on e-commerce
It is important to say that fake reviews do not only apply to negative points, but also to fake positive reviews .
With the focus on harming the company and deceiving customers at the time of purchase, fake reviews are not only found on Amazon in the United States, but also in the United Kingdom, France, Italy and Japan .
The e-commerce giant says that all the information collected will be used to identify who is behind these Facebook groups and prevent this type of situation from happening again in other businesses.
The company uses advanced technologies and applies expert monitoring to try to prevent customers from being scammed and detect millions of negative reviews that are considered suspicious. And among the products that suffer the most from these fake reviews are electronic devices .
But this is not the first time Amazon has had to deal with this type of situation.
In 2020, at the height of the pandemic, the company portugal consumer mobile number list redoubled its efforts to combat fake reviews spread on social media such as Facebook, Instagram and TikTok. In fact, one of the groups reported had more than 43,000 members.
In 2015, in an article published by The Guardian , the company said it had taken more than a thousand people to court for posting fake reviews in exchange for money.
At the time, Amazon demanded that those involved not only pay for the crime, but also denounce those responsible for orchestrating this action against the company.
It is important to remember that Amazon was one of the first companies to adopt product reviews. Since its founding in 1994, the e-commerce giant has had as its main objective to support customers in the decision-making process, based on the availability of complete information about its available items.
Fake reviews: an impact on e-commerce
It is important to say that fake reviews do not only apply to negative points, but also to fake positive reviews .