Email marketing: What it is, benefits, types and techniques
Posted: Mon Jan 20, 2025 2:55 pm
Email marketing is a widely used strategy due to its low cost and its good results when it comes to converting potential customers. It involves sending mass communications through the emails of your brand's subscribers, with the aim of getting them to consume your product.
Below, we explain in detail what email marketing is, the types, techniques and benefits you can obtain thanks to this tool.
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What is email marketing and what is it used for?
Email marketing is a technique also vp hr email list known as mailing or email mkt that is based on sending mass emails to a list of contacts who have previously subscribed to your website. These subscribers have given their permission to receive commercial content in their email and it is therefore completely legal to send these mass messages.
This is an old technique for attracting customers and it was predicted long ago that it would stop working, but the truth is that it is still giving good results and offers excellent returns to all those companies that practice it. It is a concept that straddles the communications sector and direct digital marketing .
Nowadays, email marketing not only allows you to reach your potential customers' inboxes, but also gives you the opportunity to reach them directly through their smartphones . Because of this, email marketing strategies have had to be updated and offer new formats that adapt to mobile devices.
Below, we explain in detail what email marketing is, the types, techniques and benefits you can obtain thanks to this tool.
See Index
What is email marketing and what is it used for?
Email marketing is a technique also vp hr email list known as mailing or email mkt that is based on sending mass emails to a list of contacts who have previously subscribed to your website. These subscribers have given their permission to receive commercial content in their email and it is therefore completely legal to send these mass messages.
This is an old technique for attracting customers and it was predicted long ago that it would stop working, but the truth is that it is still giving good results and offers excellent returns to all those companies that practice it. It is a concept that straddles the communications sector and direct digital marketing .
Nowadays, email marketing not only allows you to reach your potential customers' inboxes, but also gives you the opportunity to reach them directly through their smartphones . Because of this, email marketing strategies have had to be updated and offer new formats that adapt to mobile devices.