Planning strategic digital marketing actions
Posted: Mon Jan 20, 2025 9:26 am
As we mentioned, knowing each and every one of the characteristics of your target market for real estate developments will give you the benefit of forming a comprehensive strategy in all aspects. From the voice and tone of your brand, the media and different channels to use, the objectives for the advertising schedule and their segmentation, media plan, graphic and design materials, among others.
To show you the importance of defining the vp media email list target market for real estate developments, our Commercial Director, Damian Garza, shares the following example:
“If we talk about the needs of a real estate client, they are looking to sell, and we cannot do paid campaigns with an investment in the media without knowing who has the purchasing power, interest, and if it fits with what the real estate development can offer.
A family looking for a space for its growing members with a SES C- is not going to be interested in 58 m2 apartments for $5 million. This product may be more for A/B investors looking to capitalize on the property or singles with a SES C+ who want a small space to live with their pet.”
Understanding consumer behavior and all its complexity is not an easy task, however, it can determine the success of a commercial strategy. Achieving this will allow you to avoid unnecessary financial expenses, the effort of the agency and the real estate company's own team, including the commercial area, in addition to optimizing the time of all those involved. This way, you will find a good balance between the investment and the profitability of your project.
To show you the importance of defining the vp media email list target market for real estate developments, our Commercial Director, Damian Garza, shares the following example:
“If we talk about the needs of a real estate client, they are looking to sell, and we cannot do paid campaigns with an investment in the media without knowing who has the purchasing power, interest, and if it fits with what the real estate development can offer.
A family looking for a space for its growing members with a SES C- is not going to be interested in 58 m2 apartments for $5 million. This product may be more for A/B investors looking to capitalize on the property or singles with a SES C+ who want a small space to live with their pet.”
Understanding consumer behavior and all its complexity is not an easy task, however, it can determine the success of a commercial strategy. Achieving this will allow you to avoid unnecessary financial expenses, the effort of the agency and the real estate company's own team, including the commercial area, in addition to optimizing the time of all those involved. This way, you will find a good balance between the investment and the profitability of your project.