A franchise business in organic combination with a service model of service provision can count on scalability only through digital technologies. Let us prove this with the following examples.
Promotion
Paid online advertising (context, target, etc.) is necessary at the stages:
Make a loud statement
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In the current mode, paid distribution of information about yourself is a waste of money. In order for potential franchisees to find you during their own "googling", it is necessary to use the technologies of the so-called inbound marketing . Unlike outbound marketing, inbound marketing is working to ensure that the largest number of materials on bolivia whatsapp number database your industry on the Internet are yours - your blog, your articles in industry publications, your videos and infographics. But this is only half the battle. A potential franchisee, having read your material, should want to subscribe to your news, download an e-book written by your employees. All your marketing should be built in such a way that the lead wants to come to your site again and again and get more and more useful information there until he decides to call you. Inbound marketing automation tools can be completely different.