Audience targeting and segmentation

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An effective PPC campaign requires precise targeting. Advertising platforms offer a variety of ways to customize your audience, allowing you to show your ads only to those users who are most likely to convert.

Geotargeting. If your product or service is targeted at a specific region, it is important to set up the geographic placement of your ads correctly. This will help reduce the cost of clicks without wasting your budget on irrelevant impressions.
Device targeting: Different devices can produce different results. For example, mobile users are more likely to make quick purchases, but may also be more likely to brazil telegram number database abandon complex actions. Analyze the data and adjust bids based on device.
Retargeting. One of the most effective methods for increasing ROI is retargeting. Remind users who have already visited your site about a product or service to encourage them to complete their purchase.
Read also:
How to choose suitable bid adjustments in Yandex Direct for your business

Testing and Improving Ads
Continuous testing is one of the most important components of a successful PPC campaign. Find out which ads work best and improve them regularly.