Analyze your plan to make the most of your budget
Posted: Sun Dec 22, 2024 5:01 am
When analyzing the suggestions the tool gives you , keep in mind that if a keyword has a high search volume, there could also be a lot of competition for it, increasing your suggested bid.
Try to choose keywords that are relevant to your campaign and this way you won't spend most of your budget.
Target your ads to your geographic audience
Effective targeting can be especially helpful for companies with a limited marketing budget.
Keyword Planner targeting filters allow you to customize your ad placement based on language or location.
This is very useful if, for example, your company has a physical store and you want to reach more people searching for your location.
A keyword can have a high search volume nationally or in very broad areas. The target filter can help you determine if it is a popular and relevant term in your region.
These filters will also allow you to design your campaigns in different languages.
If you find that your business is popular among both English and Spanish speakers, the AdWords Keyword Tool helps you find the most relevant keywords in each language.
This way, you can create separate ad groups to reach both types of speakers.
Prepare for What Your Competitors Are Paying
The level of competition for keyword options can substantially increase your costs.
Depending on the number of people bidding on it, the competition level for singapore business mailing list a particular keyword is classified as low, medium, or high.
High competition keywords cost more per average bid and using them can make it more difficult and expensive for your ad to earn a top-level display position.
Using the AdWords Keyword Tool can help you find highly effective keywords that fit your budget by showing you what other advertisers are paying for them.
The tool's suggested bid column shows the average amount spent to rank in a top position for a particular keyword.
You can check which of your desired keywords are within your budget and then create your campaign with them to improve your chances of being seen by potential customers.
The suggested bid function provides a good approximation of overall costs.
Google's first page bid estimator tool, meanwhile, shows the cost of ranking on the first page of results based on your keyword's quality score and current competition.
Once you find keywords that are viable options for you, click the button to the right of the column to add them to your keyword plan. This will temporarily store your potential keywords.
Once the keywords are in your plan, you can set a daily budget, maximum bid, and location to receive a detailed forecast on the potential of the keywords you have chosen.
Try to choose keywords that are relevant to your campaign and this way you won't spend most of your budget.
Target your ads to your geographic audience
Effective targeting can be especially helpful for companies with a limited marketing budget.
Keyword Planner targeting filters allow you to customize your ad placement based on language or location.
This is very useful if, for example, your company has a physical store and you want to reach more people searching for your location.
A keyword can have a high search volume nationally or in very broad areas. The target filter can help you determine if it is a popular and relevant term in your region.
These filters will also allow you to design your campaigns in different languages.
If you find that your business is popular among both English and Spanish speakers, the AdWords Keyword Tool helps you find the most relevant keywords in each language.
This way, you can create separate ad groups to reach both types of speakers.
Prepare for What Your Competitors Are Paying
The level of competition for keyword options can substantially increase your costs.
Depending on the number of people bidding on it, the competition level for singapore business mailing list a particular keyword is classified as low, medium, or high.
High competition keywords cost more per average bid and using them can make it more difficult and expensive for your ad to earn a top-level display position.
Using the AdWords Keyword Tool can help you find highly effective keywords that fit your budget by showing you what other advertisers are paying for them.
The tool's suggested bid column shows the average amount spent to rank in a top position for a particular keyword.
You can check which of your desired keywords are within your budget and then create your campaign with them to improve your chances of being seen by potential customers.
The suggested bid function provides a good approximation of overall costs.
Google's first page bid estimator tool, meanwhile, shows the cost of ranking on the first page of results based on your keyword's quality score and current competition.
Once you find keywords that are viable options for you, click the button to the right of the column to add them to your keyword plan. This will temporarily store your potential keywords.
Once the keywords are in your plan, you can set a daily budget, maximum bid, and location to receive a detailed forecast on the potential of the keywords you have chosen.