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Personalization is key to Black Friday sales

Posted: Sun Dec 22, 2024 5:01 am
by Joywtome231
WhatsApp is developing a new Privacy Checkup , available in the beta version of the app.

Thus, the feature aims to strengthen users' security by offering a quick review of privacy settings, such as who can see your profile picture and status.

It guides the user step by step to ensure that privacy options are adjusted to qatar mobile number their preferences, ensuring more control over their personal information.

In addition to the privacy improvements, WhatsApp is also testing a new animated emoji feature in the Android beta.

With this feature, the emojis we already know will gain fun animations, thus improving expressiveness in conversations. The goal is to make interactions more dynamic and visual, expanding the forms of communication in the app.

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WhatsApp is becoming more and more complete with the new group event scheduling feature, making it easier to plan appointments directly in the app.

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Additionally, features in testing, such as Privacy Checkup and animated emojis , reinforce security and bring more fun to conversations.

Thus, with these innovations, the platform offers a more interactive, efficient and secure experience for its users, meeting different needs, both personal and professional.

Black Friday 2023 brought important lessons that should be considered when planning the 2024 edition, especially when the intention is to increase sales.

Despite the challenging economic context, sectors such as home appliances and fashion maintained notable growth. In addition, Pix has consolidated itself as one of the most widely used payment methods, reflecting a significant change in the purchasing habits of Brazilian consumers.

This data shows that, to stand out in 2024, companies must invest in robust strategies, which include the use of digital communication tools and personalized marketing.

Below, we’ll explore practical tips to increase your sales and improve the customer experience .

With the sheer volume of deals during Black Friday, it’s easy for consumers to overlook generic campaigns.

Hyper -personalization has become essential to capturing customers’ attention. This means using data to segment your consumer base and offer relevant promotions based on their behavior and purchasing preferences.

Use appropriate tools to organize and segment customers, creating personalized email marketing campaigns and VIP lists on WhatsApp.

Customers who feel like they’re getting an exclusive offer are more likely to convert . This also helps you build a closer, longer-lasting relationship with your audience.