Company Size A larger company might

[taaaaahktnntriimh@]

Think of it as a magic rating system that helps salespeople prioritize their time and effort. Here's the deal: Not all leads are created equal. Let's say you run a company that sells accounting software. A small bakery owner who downloads your free trial is probably more interested than a random college student who stumbled on your website. Lead scoring helps you tell the difference.


So, what exactly is lead scoring? In simple terms, it's a way of assigning canada whatsapp fan points to your leads based on their characteristics and actions. These can be things like: Job title A CFO (Chief Financial Officer) is probably more interested in your software than a barista. (B2B businesses with strong lead scoring see a 73% improvement in lead qualification) What is Lead Scoring? need your software for more employees.


(Companies that excel at lead scoring see a 15% increase in sales productivity) Website Behavior Someone who downloads your pricing guide and attends a webinar is likely more engaged than someone who just visited your homepage. By assigning points to these actions, you create a score for each lead. Leads with higher scores are hotter prospects, meaning they're more likely to be ready to buy. This helps salespeople focus their energy on the leads who are most likely to close deals, not waste time chasing down unqualified ones.