How to make an attractive webinar for B2B companies?
Posted: Mon Jan 20, 2025 10:19 am
A webinar is a digital conference or talk in real time, in which one or more speakers participate. During the webinar, all kinds of information can be provided. There are webinars with capacities ranging from 10 to 1,000 people, depending on the tool used to carry it out.
Webinars have gained relevance in the digital sphere due to the COVID-19 contingency , along with Instagram lives. In the case of B2B companies, where face-to-face contact is essential for monitoring business processes, this type of conference can help you create long-lasting relationships with your clients and attract new prospects.
In fact, according to a study by Content vp safety email list Marketing Institute magazine , more than 100 B2B companies say that webinars rank third among the types of content that allow them to secure leads and convert them more quickly into customers . That is why 57% of their marketing efforts are directed towards creating webinars.
This will turn them into more qualified prospects and shorten the conversion funnel.
Build loyalty among current customers and get upsales: If you decide to hold a webinar on a topic relevant to your current customers, you can take advantage of the opportunity to mention your new products or services (if you have any) or talk about the ones they don't know about yet and you're interested in them hiring. This way, you'll get sales without having to start from scratch.
Digitize the prospecting process and thus save time and calls: Through webinars you can obtain a database of leads that are already “hot” , that is, with whom you have already had contact, and automate your marketing flow through mailings with relevant information for the prospect.
Lowering travel and per diem costs to visit clients: Another benefit is only approaching clients with whom the sale is almost certain and avoiding those appointments with prospects that will not close.
Webinars have gained relevance in the digital sphere due to the COVID-19 contingency , along with Instagram lives. In the case of B2B companies, where face-to-face contact is essential for monitoring business processes, this type of conference can help you create long-lasting relationships with your clients and attract new prospects.
In fact, according to a study by Content vp safety email list Marketing Institute magazine , more than 100 B2B companies say that webinars rank third among the types of content that allow them to secure leads and convert them more quickly into customers . That is why 57% of their marketing efforts are directed towards creating webinars.
This will turn them into more qualified prospects and shorten the conversion funnel.
Build loyalty among current customers and get upsales: If you decide to hold a webinar on a topic relevant to your current customers, you can take advantage of the opportunity to mention your new products or services (if you have any) or talk about the ones they don't know about yet and you're interested in them hiring. This way, you'll get sales without having to start from scratch.
Digitize the prospecting process and thus save time and calls: Through webinars you can obtain a database of leads that are already “hot” , that is, with whom you have already had contact, and automate your marketing flow through mailings with relevant information for the prospect.
Lowering travel and per diem costs to visit clients: Another benefit is only approaching clients with whom the sale is almost certain and avoiding those appointments with prospects that will not close.