Promote long-term contracts with continuous renewal
Posted: Mon Jan 20, 2025 10:30 am
This point is related to the previous one. When the user has had a good experience with your brand, they will come back to you if they need these services, which will open the doors to building stronger and longer-lasting relationships with your customers.
This is why personalized content is so important . You won't be sending the same messages to customers who already know and have even purchased your products or services as to those vp technical email lists who have just found your website and don't really know what you're offering. Staying in touch with your customers and providing them with valuable information will keep them interested and in touch with your brand.
LEAD NURTURING: STAGES OF THE CONVERSION FUNNEL
Throughout this article we have mentioned the conversion funnel several times . This refers to each of the stages that a user goes through from not knowing a brand until they become a real customer. Below we explain this process in more detail with a fictitious situation:
Attracting our target customers
Arturo is interested in purchasing a store in a shopping mall. He has been running a business selling electronic products for 10 years, which has gone very well, and he is looking to open a second store in a busy area that will give him great exposure.
He has been looking for this commercial space for a month, and during this process he found Paseo Zafiro on social media. This stage is called discovery precisely for that reason. Paseo Zafiro stopped being unknown to Arturo, through social media and brand content, he managed to attract his attention.
This is why personalized content is so important . You won't be sending the same messages to customers who already know and have even purchased your products or services as to those vp technical email lists who have just found your website and don't really know what you're offering. Staying in touch with your customers and providing them with valuable information will keep them interested and in touch with your brand.
LEAD NURTURING: STAGES OF THE CONVERSION FUNNEL
Throughout this article we have mentioned the conversion funnel several times . This refers to each of the stages that a user goes through from not knowing a brand until they become a real customer. Below we explain this process in more detail with a fictitious situation:
Attracting our target customers
Arturo is interested in purchasing a store in a shopping mall. He has been running a business selling electronic products for 10 years, which has gone very well, and he is looking to open a second store in a busy area that will give him great exposure.
He has been looking for this commercial space for a month, and during this process he found Paseo Zafiro on social media. This stage is called discovery precisely for that reason. Paseo Zafiro stopped being unknown to Arturo, through social media and brand content, he managed to attract his attention.