We implemented remarketing ads that also had different objectives

[Rakibul200]

Reorganize the structure of paid ads so far, we've talked about the teams responsible for demand generation and content. But what about the ppc team? Alice sets the scene: as we moved away from lead collection, we made a lot of our content accessible to everyone and embarked on awareness campaigns.It was a good starting point that allowed us to keep things simple at first. But we noticed that this approach, too broad, had its limits.

So we focused on tofu and bofu content, and bc data malaysia we realized that our strategy was lacking clarity. We had produced a lot of actionable lists and scripts, but very little strategic content.We also started adding case studies to our bofu content, we weren't promoting our product enough.Finally, we addressed the issue of users (ic) vs. Decision makers (dm). We needed to diversify our message to resonate with those who use our product every day and those who make the purchasing decision for their team.

Here is a diagram of our new paid advertising structure : cognism's paid social account structure the model is divided between awareness and remarketing and includes four content types with different intentions and formats. Each category has its own goals: traffic, reach, and conversions. In addition to these categories, (product, social proof, demo). For this strategy to work, alice and her team had to forget the conversion-driven mindset.