An Instagram post from Macy’s from their 2023 Black Friday campaign

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For example, last Black Friday, Macy’s partnered barbados business email list with Robin Brown (@mystylemuse), a California digital creator and stylist specializing in fashion content to highlight the woman-owned and Black-owned brands that customers could shop during the sale.

Giveaways and contests
Grab consumer attention by giving away free merchandise. Create a social media giveaway or contest to improve your engagement and supercharge the buzz around your brand.

Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty.

An Instagram post from Best Buy from their 2023 Black Friday campaign

Best Buy ran a giveaway for their followers to win a Theragun massage gun and a $100 Best Buy gift card as a pre-Black Friday offer. People followed the Best Buy and Therabody accounts, saved and liked the post and tagged two friends in the comments to enter the contest.

Running this contest in early November helps Best Buy grow its following, increase engagement and boost brand awareness, all in time for the Black Friday sales season.

Loyalty programs
Want to incentivize your audience to return to your website or shop with you after Black Friday ends? Promote your rewards or loyalty program. These programs typically offer discounts, coupons or early access to repeat shoppers.

Brands that give their repeat customers extra perks can encourage brand loyalty, especially if they provide an experience that people enjoy.

An X post from Yogurtland from their 2023 Black Friday campaign