One of the basic premises for having a successful IGTV channel is getting the content right. Since the range of options is so vast, it can be difficult to choose the best strategy.
To do this, it is important that you understand what type of interaction your persona has with the social network. In addition, it is important to produce content that is aligned with their expectations.
We’ve selected 4 types of content that are all about Instagram’s format and audience. Check out what they are and how they can help boost your channel!
1. Behind the scenes
Showing behind the scenes is always a good way to pastors in the us email list keep the public aware of what your company is doing and create a community of fans, rather than just customers.
Behind-the-scenes videos appeal to the sense of belonging and exclusivity that people love so much.
This promotes engagement and increases the chances of your videos being successful on an ongoing basis, not just once.
2. Trailers
Another way to create anticipation about your products and services, especially if they have some popular appeal with the public, is to release short trailers.
By gradually revealing the details of the new products you intend to launch on the market, you can even take advantage of the opportunity to launch large pre-sale campaigns with discounts , just before the official launch.
This way, you can use IGTV not only as a promotional channel, but even create a bridge to direct sales.
3. Regular programs
Regular programs and fixed segments are another good option to help you create content that generates value for your audience.
In fact, your programs can be on any subject and in any format: interviews, tutorials, news reports, or even series of content in several parts, talking about the same topic.
What matters is to give it the appearance of a regular program, to show viewers that there will be a continuation.
4. Questions and answers
You know those Q&A videos that are popular with many YouTubers? The same can be done on IGTV.
You don’t have to be a digital influencer to create content like this. If your product or service raises some common questions among customers, how about making a video or series, answering each objection ?
This will help educate your customers and motivate them to ask other questions that may be preventing them from making a purchase at this time.