Understand audience demographics

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Track brand sentiment
Customer sentiment analysis helps you gauge how people hong kong business email list feel about your brand in real time. Tracking brand sentiment allows you to amplify positive feedback or address complaints swiftly, preventing them from escalating and maintaining your brand’s reputation.

Measure campaign performance
Analytics tools help you analyze your own strategies—whether it’s engagement rates, content themes or audience interaction patterns. These tools also give you a clear picture of social media ROI and the insights needed to optimize future campaigns.

Monitor competitors
Stay ahead of your top competitors by analyzing their strategies with X/Twitter analytics tools. Competitive monitoring tracks competitor X/Twitter post performance in terms of engagement rates, follower growth and hashtag use. And you understand your competitors’ overall share of voice, compared to your organization’s, on the topics that matter to your brand.

7 best X/Twitter analytics tools
We’ve evaluated several tools based on features, usability and the depth of insights they provide. Here are some of the best X/Twitter analytics tools.

1. Sprout Social
Sprout Social delivers in-depth insights into account performance, audience engagement and content effectiveness across multiple X/Twitter profiles.