How to test the effectiveness of rich content

[hasibaakterss3309]

Rich content increases the conversion of the product card. But to get sales, you need to attract buyers to the online store or marketplace. PromoPult will help with this. Context and targeting modules are designed for easy setup and quick launch of advertising in Yandex and on VK platforms. Free tools for Wildberries sellers manage internal advertising and allow you to evaluate its effectiveness, track positions in WB search, display rates, sales and revenue of competitors. A single payment account for all types of advertising, a set of closing documents and free creative labeling.

The choice of a specific type of rich content malta telegram number database largely depends on the seller's correct understanding of the needs and interests of the target audience. Buyers of some products may want to see them from different angles, while others may want to learn how to use them correctly.

Preliminary marketing research of the target audience and competitors helps to understand what exactly the target audience needs. And the effectiveness of individual types of rich content can be tracked using A/B tests and UX research.

Read also:
How to evaluate a landing page before running an ad

A/B testing
A/B testing allows you to measure the effectiveness of a marketing unit, in our case, types of rich content.

The most effective way to conduct A/B tests on marketplaces is to use internal advertising tools on the platforms themselves.