Why is it important to invest in quality content?
Posted: Tue Jan 21, 2025 4:27 am
Both consumers and businesses have expectations about the quality of content published on the internet. Find out why.
The reality is that no one searches for “average” information on the Internet. People search to find content that completely answers their questions.
Furthermore, it’s not just consumers who have expectations of the content produced by companies. According to the Content Matters 2022 report, most marketers expect to create brand awareness from their content production.
However, this recognition can be negative if your materials do tunisia whatsapp data not deliver value to the user. To build a good content production strategy, check out:
the difference in creating content to rank and to be read;
the characteristics of good content;
quality vs cost;
impact of the content produced.
Content to rank vs Content to be read
There is no benefit in starting a content marketing strategy without establishing a goal. Therefore, it is very common for professionals responsible to ask themselves questions such as:
Who will this content be for?
What do you expect the reader to do when they find this content?
Content written to be read is different from content created to attract clicks. In the second case, the expectation is that the lead will convert, and for this to happen, the amount of detail ends up not being as important.
On a landing page, for example, you'll usually expect shorter content with more direct information, which is intended to get people to click on a button. In these cases, the goal is for the pages to be well positioned in search rankings to attract clicks.
When the goal is to make the user truly identify with your company, recognize the author's authority and start to desire your products, you need to create content that provokes this change.
If the user doesn't read the content, nothing will happen. To generate this engagement with the readers of your content, you need to invest in the quality of the information.
What goes into quality content?
Adding value to your content production means adding value to your business. For years, content creation was considered secondary to companies, and the “cheapening” of materials resulted in an Internet full of bad information.
In this way, it has been associated that very cheap content is, in most cases, of low quality. Therefore, today there is a more critical look at the production of these materials. A blog post is not “just a blog post”, it is a strong asset for the company’s success.
Good content is built
Contrary to what many people think of content production, the steps in this process require more than just writing. Good content involves different elements, such as:
keyword research;
subject research;
knowledge of grammar;
writing skills and experience;
image creation;
title creation;
review and editing;
publication;
reoptimization.
Furthermore, it is very common for this process to involve more than just one creator, after all, it requires different types of skills.
Is more expensive content synonymous with quality?
It is human nature to have a greater tendency to seek out the “best.” In behavioral science, this attitude is called “costly signaling theory.”
According to behavioral analyst Rory Sutherland:
“Costly signaling theory – the fact that the significance and meaning attributed to something is in direct proportion to the expense at which it is communicated.”
The reality is that no one searches for “average” information on the Internet. People search to find content that completely answers their questions.
Furthermore, it’s not just consumers who have expectations of the content produced by companies. According to the Content Matters 2022 report, most marketers expect to create brand awareness from their content production.
However, this recognition can be negative if your materials do tunisia whatsapp data not deliver value to the user. To build a good content production strategy, check out:
the difference in creating content to rank and to be read;
the characteristics of good content;
quality vs cost;
impact of the content produced.
Content to rank vs Content to be read
There is no benefit in starting a content marketing strategy without establishing a goal. Therefore, it is very common for professionals responsible to ask themselves questions such as:
Who will this content be for?
What do you expect the reader to do when they find this content?
Content written to be read is different from content created to attract clicks. In the second case, the expectation is that the lead will convert, and for this to happen, the amount of detail ends up not being as important.
On a landing page, for example, you'll usually expect shorter content with more direct information, which is intended to get people to click on a button. In these cases, the goal is for the pages to be well positioned in search rankings to attract clicks.
When the goal is to make the user truly identify with your company, recognize the author's authority and start to desire your products, you need to create content that provokes this change.
If the user doesn't read the content, nothing will happen. To generate this engagement with the readers of your content, you need to invest in the quality of the information.
What goes into quality content?
Adding value to your content production means adding value to your business. For years, content creation was considered secondary to companies, and the “cheapening” of materials resulted in an Internet full of bad information.
In this way, it has been associated that very cheap content is, in most cases, of low quality. Therefore, today there is a more critical look at the production of these materials. A blog post is not “just a blog post”, it is a strong asset for the company’s success.
Good content is built
Contrary to what many people think of content production, the steps in this process require more than just writing. Good content involves different elements, such as:
keyword research;
subject research;
knowledge of grammar;
writing skills and experience;
image creation;
title creation;
review and editing;
publication;
reoptimization.
Furthermore, it is very common for this process to involve more than just one creator, after all, it requires different types of skills.
Is more expensive content synonymous with quality?
It is human nature to have a greater tendency to seek out the “best.” In behavioral science, this attitude is called “costly signaling theory.”
According to behavioral analyst Rory Sutherland:
“Costly signaling theory – the fact that the significance and meaning attributed to something is in direct proportion to the expense at which it is communicated.”