How to calculate your Instagram engagement rate
Posted: Tue Jan 21, 2025 4:28 am
To calculate Instagram engagement rate, you need two iran business email list details:
Total interactions
Total followers
The total follower count is easy to see on your Instagram profile. Follow the steps below to access your total interactions:
Go to your Instagram Insights.
Choose the date range you want to track.
Tap on “Interactions” from the overview section.
Scroll down to the “By interaction” section and add up the total interactions for your posts. You can also add the interactions in your Stories if you want to include them in your calculation.
Instagram insights dashboard with one panel showing an arrow pointing to the timeframe drop-down menu and another arrow pointing to the Interactions button, and another panel showing the total content interactions for the chosen timeframe
Once you have these two numbers, here’s how to check engagement rate on Instagram:
Engagement rate = (Total interactions/Total followers) x 100
Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool.
Total interactions
Total followers
The total follower count is easy to see on your Instagram profile. Follow the steps below to access your total interactions:
Go to your Instagram Insights.
Choose the date range you want to track.
Tap on “Interactions” from the overview section.
Scroll down to the “By interaction” section and add up the total interactions for your posts. You can also add the interactions in your Stories if you want to include them in your calculation.
Instagram insights dashboard with one panel showing an arrow pointing to the timeframe drop-down menu and another arrow pointing to the Interactions button, and another panel showing the total content interactions for the chosen timeframe
Once you have these two numbers, here’s how to check engagement rate on Instagram:
Engagement rate = (Total interactions/Total followers) x 100
Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool.