Name variations of your brand and products
Posted: Tue Jan 21, 2025 4:40 am
Here are a few of the key brand elements to iraq business email list consider monitoring for conversations mentioning your brand.
Make a list of all of the ways people refer to your brand. This can include nicknames, blog names and other variations of words that your brand is associated with. Some people may use different spellings or abbreviations of your name, so it’s important to track all the variations you know. Keyword research on branded search terms can help you identify variations and even common misspellings.
In addition to variations of your brand name, it’s also a good idea to track variations of your campaigns or product names in case you receive publicity or comments referring to those specific aspects of your brand. For example, the X post below, where a customer posts about Starbuck’s pumpkin spice latte as PSL.
An X post where a customer has posted a picture of her first Pumpkin Spice Latte of the year.
All of this will help you stay informed on the conversation around your brand, even when your audience doesn’t directly mention brand accounts.
Branded hashtags
Branded hashtags can streamline your brand monitoring by aggregating all related social media content under a specific, unique keyword. This makes it easier for you to track mentions, analyze sentiment and gauge how your marketing campaigns are performing.
Make a list of all of the ways people refer to your brand. This can include nicknames, blog names and other variations of words that your brand is associated with. Some people may use different spellings or abbreviations of your name, so it’s important to track all the variations you know. Keyword research on branded search terms can help you identify variations and even common misspellings.
In addition to variations of your brand name, it’s also a good idea to track variations of your campaigns or product names in case you receive publicity or comments referring to those specific aspects of your brand. For example, the X post below, where a customer posts about Starbuck’s pumpkin spice latte as PSL.
An X post where a customer has posted a picture of her first Pumpkin Spice Latte of the year.
All of this will help you stay informed on the conversation around your brand, even when your audience doesn’t directly mention brand accounts.
Branded hashtags
Branded hashtags can streamline your brand monitoring by aggregating all related social media content under a specific, unique keyword. This makes it easier for you to track mentions, analyze sentiment and gauge how your marketing campaigns are performing.