How CEOs are improving their digital marketing
Posted: Tue Jan 21, 2025 4:53 am
The latest report from The CMO Survey, conducted with 320 of the top marketing professionals from North American companies, 96.6% of whom are in leadership roles, revealed how these experts are seeking to achieve increasingly significant results with their digital marketing strategies.
The main investments to improve digital marketing performance
Last year, about 77.5% of senior-level respondents said they invested in analytics to improve digital marketing performance.
When comparing the responses from respondents, investment in data analytics is particularly high among larger companies (92%). These companies expect to reap the many benefits that analytics can offer, including improved customer experience and improved results from their marketing campaigns.
An interesting point is that although only 35% of professionals bahamas whatsapp data have invested in managing privacy issues, with the aim of improving the performance of their digital marketing activities, comparatively, investment has increased by almost a quarter compared to last year's survey.
Additionally, 85% of marketers believe that respecting customer privacy would be a competitive advantage.
Main points of trust among directors
65% of marketers believe they have a good understanding of the technology roadmap and the resources they can use to do great marketing. While 59% say they are able to connect their digital marketing data with other information they have about their customers.
However, less than 1 in 3 (32%) have been able to combine digital and offline data to create a unified database and measure the impact of digital marketing investments.
See more about Digital Marketing
learn about the new offline conversion tracking, Google Ads launched the beta version that started in February, it is an alternative to the existing method and is based on Google Click ID;
Discover the skills and competencies you need to develop to stand out in the market. Download our e-book and learn how to be a high-performance marketing manager;
Investing in digital marketing brings more consistent results for your business, and do you know why? Because when strategies are implemented correctly, they ensure a greater flow of prospects entering your sales funnel. Check out our full article on how digital marketing can help you sell every day of the year.
The main investments to improve digital marketing performance
Last year, about 77.5% of senior-level respondents said they invested in analytics to improve digital marketing performance.
When comparing the responses from respondents, investment in data analytics is particularly high among larger companies (92%). These companies expect to reap the many benefits that analytics can offer, including improved customer experience and improved results from their marketing campaigns.
An interesting point is that although only 35% of professionals bahamas whatsapp data have invested in managing privacy issues, with the aim of improving the performance of their digital marketing activities, comparatively, investment has increased by almost a quarter compared to last year's survey.
Additionally, 85% of marketers believe that respecting customer privacy would be a competitive advantage.
Main points of trust among directors
65% of marketers believe they have a good understanding of the technology roadmap and the resources they can use to do great marketing. While 59% say they are able to connect their digital marketing data with other information they have about their customers.
However, less than 1 in 3 (32%) have been able to combine digital and offline data to create a unified database and measure the impact of digital marketing investments.
See more about Digital Marketing
learn about the new offline conversion tracking, Google Ads launched the beta version that started in February, it is an alternative to the existing method and is based on Google Click ID;
Discover the skills and competencies you need to develop to stand out in the market. Download our e-book and learn how to be a high-performance marketing manager;
Investing in digital marketing brings more consistent results for your business, and do you know why? Because when strategies are implemented correctly, they ensure a greater flow of prospects entering your sales funnel. Check out our full article on how digital marketing can help you sell every day of the year.