Editorial Line: how to structure your message in digital media
Posted: Tue Jan 21, 2025 5:14 am
You will find many definitions of editorial line out there.
However, it is nothing more than a structuring of your brand's message in digital media, a term that was already known in traditional communication vehicles, such as newspapers and magazines.
So much so that this is the definition of editorial line that you find on Wikipedia:
“The logic by which the journalistic company sees the world; it indicates its values, points out its paradigms and decisively influences the construction of its message”.
Since producing content as a way of doing internet bulgaria whatsapp data marketing is no longer an option, but a necessity, having an editorial line is also a must if you don't want to just waste time and energy attracting the wrong people to your digital media.
And if there is one thing that changes frequently on the internet, it is the media channels, so more important than focusing on which social networks you want to be on is taking care of the message you want to convey.
The quickest way to fail in business is to fall in love with the way you make money in it.
We can mention several business models that disappeared because they refused to keep up with market changes:
Record companies had big problems adapting to the changes brought about by MP3 players and later music streaming.
Blockbuster was replaced by Netflix and other streaming services.
Telephone directories have become museum pieces or doorstops after the domination of the internet and Google.
The same goes for digital marketing channels.
Traditional media channels no longer offer the best cost-benefit ratio on the market, even though they are efficient.
Not even digital channels, such as email, although very relevant, have lost some of their strength.
If in 1997 you had an open rate of 90% and a click rate of close to 65%, today these numbers are no more than 10% and 1%, respectively, despite continuing to be a powerful sales tool.
And why am I talking about all these changes in an article about editorial line?
Because I want to make it clear that there is no timeless editorial line that will make sense throughout the existence of your business.
Channels will increase or decrease in relevance over time, following changes in the market and consumer habits, and you need to anticipate and be ready to make these changes if you want to remain relevant.
Editorial Line and current channels
Who does not remember those who have already passed away:
Orkut
Snapchat
MSN
ICQ
Steve Jobs once said in an interview that different technologies go through cycles and seasons.
They start out brilliantly in your spring, peak in summer, decline in autumn, until they die in winter and are buried in the graveyard of past technologies.
We can see this happening with Facebook and Instagram. While Facebook is no longer at the height of its glory, Instagram has become the most prominent social network with the most active users at the moment.
However, it is nothing more than a structuring of your brand's message in digital media, a term that was already known in traditional communication vehicles, such as newspapers and magazines.
So much so that this is the definition of editorial line that you find on Wikipedia:
“The logic by which the journalistic company sees the world; it indicates its values, points out its paradigms and decisively influences the construction of its message”.
Since producing content as a way of doing internet bulgaria whatsapp data marketing is no longer an option, but a necessity, having an editorial line is also a must if you don't want to just waste time and energy attracting the wrong people to your digital media.
And if there is one thing that changes frequently on the internet, it is the media channels, so more important than focusing on which social networks you want to be on is taking care of the message you want to convey.
The quickest way to fail in business is to fall in love with the way you make money in it.
We can mention several business models that disappeared because they refused to keep up with market changes:
Record companies had big problems adapting to the changes brought about by MP3 players and later music streaming.
Blockbuster was replaced by Netflix and other streaming services.
Telephone directories have become museum pieces or doorstops after the domination of the internet and Google.
The same goes for digital marketing channels.
Traditional media channels no longer offer the best cost-benefit ratio on the market, even though they are efficient.
Not even digital channels, such as email, although very relevant, have lost some of their strength.
If in 1997 you had an open rate of 90% and a click rate of close to 65%, today these numbers are no more than 10% and 1%, respectively, despite continuing to be a powerful sales tool.
And why am I talking about all these changes in an article about editorial line?
Because I want to make it clear that there is no timeless editorial line that will make sense throughout the existence of your business.
Channels will increase or decrease in relevance over time, following changes in the market and consumer habits, and you need to anticipate and be ready to make these changes if you want to remain relevant.
Editorial Line and current channels
Who does not remember those who have already passed away:
Orkut
Snapchat
MSN
ICQ
Steve Jobs once said in an interview that different technologies go through cycles and seasons.
They start out brilliantly in your spring, peak in summer, decline in autumn, until they die in winter and are buried in the graveyard of past technologies.
We can see this happening with Facebook and Instagram. While Facebook is no longer at the height of its glory, Instagram has become the most prominent social network with the most active users at the moment.