Add the Reach parameter to the ICE parameters.
Posted: Tue Jan 21, 2025 5:19 am
Evaluate each hypothesis on three parameters: Impact (influence on the goal), Confidence (confidence in effectiveness), Ease (ease of implementation).
Assign each parameter a score from 1 to 10.
Calculate your ICE score by multiplying the scores: Impact * Confidence * Ease.
Compare hypotheses by their ICE score and choose those with the higher score.
Impact Confidence Ease ICE Score
A pop-up with a discount promo code will show a higher conversion rate to contact than a pop-up with a lead magnet 8 5 4 160
A mailing with the customer's name in the subject line will give a higher open rate than a mailing without personalization 5 4 9 180
RICE
This method is used when it is important to take into account the audience list of afghanistan cell phone number reach that may be affected by the change. For example, a new function will be used by 30% of your audience in a month (1000 people). Reach = 300. And another function will be used by 5% of customers. Reach = 50.
How to use:
Evaluate Reach: how many users will be affected by the change.
Calculate RICE score: Reach * Impact * Confidence * Ease.
Select the hypotheses with the highest RICE score.
Kano model
Can be used when you want to understand what features or improvements will be most valuable to customers, improve the customer experience. To apply it, it will be useful to synchronize marketing with the product team.
How to use:
Group features into categories:
Basic (necessary, but not exciting). For example, calculating data can be considered a basic function of a calculator. It is not exciting, because it should be, but without it, the product loses value.
Important (the more, the better). For example, the AI robot in the smart speaker speaks 5 languages. The higher this value, the higher the value of the product.
Motivating (unexpected, but can greatly improve the perception of the product). For example, if a calculator can read handwritten or voice-dictated data, this can improve the perception of the product.
Gather feedback from customers to understand how they feel about each feature.
Analyze the data you receive to determine which features provide the most value to your customers.
Prioritize features starting with Essential (must be done), then Important, and finally Motivating.
Lean Prioritization
This method is used when you need to quickly determine which features or improvements should be implemented first. It is most often used by companies at the startup stage or in situations where resources are limited and you need to move quickly.
How to use:
Assign each parameter a score from 1 to 10.
Calculate your ICE score by multiplying the scores: Impact * Confidence * Ease.
Compare hypotheses by their ICE score and choose those with the higher score.
Impact Confidence Ease ICE Score
A pop-up with a discount promo code will show a higher conversion rate to contact than a pop-up with a lead magnet 8 5 4 160
A mailing with the customer's name in the subject line will give a higher open rate than a mailing without personalization 5 4 9 180
RICE
This method is used when it is important to take into account the audience list of afghanistan cell phone number reach that may be affected by the change. For example, a new function will be used by 30% of your audience in a month (1000 people). Reach = 300. And another function will be used by 5% of customers. Reach = 50.
How to use:
Evaluate Reach: how many users will be affected by the change.
Calculate RICE score: Reach * Impact * Confidence * Ease.
Select the hypotheses with the highest RICE score.
Kano model
Can be used when you want to understand what features or improvements will be most valuable to customers, improve the customer experience. To apply it, it will be useful to synchronize marketing with the product team.
How to use:
Group features into categories:
Basic (necessary, but not exciting). For example, calculating data can be considered a basic function of a calculator. It is not exciting, because it should be, but without it, the product loses value.
Important (the more, the better). For example, the AI robot in the smart speaker speaks 5 languages. The higher this value, the higher the value of the product.
Motivating (unexpected, but can greatly improve the perception of the product). For example, if a calculator can read handwritten or voice-dictated data, this can improve the perception of the product.
Gather feedback from customers to understand how they feel about each feature.
Analyze the data you receive to determine which features provide the most value to your customers.
Prioritize features starting with Essential (must be done), then Important, and finally Motivating.
Lean Prioritization
This method is used when you need to quickly determine which features or improvements should be implemented first. It is most often used by companies at the startup stage or in situations where resources are limited and you need to move quickly.
How to use: