What is a purchasing journey and how to identify it?
Posted: Tue Jan 21, 2025 5:42 am
Did you know that every time we go to buy a product or hire a service, we go through a purchasing journey? We have a need, we look for solutions to it, we analyze the options, we gradually decide whether to make the purchase or not and, finally, we acquire what we needed.
Your customers also follow this path, and if you know how to identify each stage of this journey very well, there is a greater chance of conversion. After all, you will be aware of how prepared the consumer is to make a purchase and can adopt the best approaches at each moment.
It may seem complicated, but it isn’t. Once you define your consumer’s buying journey, all you need to do is guide them through the sales funnel. In this article, we explain everything you need to know about this subject to make your business more successful. Keep reading!
Sales don’t happen overnight. Most of the time, there’s a whole journey that needs to be taken to attract the customer, gain their trust, and lead them to conversion. All of these steps make up the buying journey.
It is essential to understand what stage each egypt whatsapp data customer is in. Those who are just getting to know your business are not yet mature enough to make the decision to purchase a product or service, so the approach must be made in a certain way.
This is different from the customer who has already been consuming your content, accessing pages or interacting on social media. This person is further along in the purchasing journey and is making the decision.
When you know this entire process, you can establish each of the stages very well and adopt better strategies to guide your customer through the sales funnel. This way, you can take advantage of opportunities and have a greater chance of conversion.
What are the stages of a consumer's purchasing journey?
There are basically 4 stages in the purchasing journey. As we explained, everything starts with the first contact the consumer has with your company. It goes through discovery phases and then ends with the purchase decision. See below for more details on what happens in each of these stages.
1. Learning and discovery
Many consumers start from this point. They don’t always know they have a problem, but they eventually find out. Let’s think, for example, about the owner of a small grocery store who controls inventory by checking the shelves.
He has always done it this way, and it has worked, but while browsing the internet he discovered that there are programs to do this control automatically. He finds it interesting and starts reading more about it. He researches the applications, advantages, and other information that leads to the discovery of something new.
2. Problem recognition
This same grocery store owner begins to realize that his merchandise losses due to expired dates could be solved with a program like this. It would be possible to make offers and promotions to move the stock.
He also realizes that he would not need to check it himself or ask an employee to do it. This would increase productivity, improve time management, and reduce errors. He realizes that the method he has been using is not so good and that he could be more successful in solving this problem.
3. Consideration of the solution
When the grocery store owner reaches this stage of the purchasing journey, he or she begins to consider purchasing this inventory control program. He or she researches in more depth the features, options, prices, and how to purchase it.
4. Purchase decision
This is the last step of the journey. The grocery store owner has found the ideal company, discovered a software that meets his needs and fits his budget. The company has gained his trust, his doubts have been clarified and he has already decided to buy and acquire the product.
Your customers also follow this path, and if you know how to identify each stage of this journey very well, there is a greater chance of conversion. After all, you will be aware of how prepared the consumer is to make a purchase and can adopt the best approaches at each moment.
It may seem complicated, but it isn’t. Once you define your consumer’s buying journey, all you need to do is guide them through the sales funnel. In this article, we explain everything you need to know about this subject to make your business more successful. Keep reading!
Sales don’t happen overnight. Most of the time, there’s a whole journey that needs to be taken to attract the customer, gain their trust, and lead them to conversion. All of these steps make up the buying journey.
It is essential to understand what stage each egypt whatsapp data customer is in. Those who are just getting to know your business are not yet mature enough to make the decision to purchase a product or service, so the approach must be made in a certain way.
This is different from the customer who has already been consuming your content, accessing pages or interacting on social media. This person is further along in the purchasing journey and is making the decision.
When you know this entire process, you can establish each of the stages very well and adopt better strategies to guide your customer through the sales funnel. This way, you can take advantage of opportunities and have a greater chance of conversion.
What are the stages of a consumer's purchasing journey?
There are basically 4 stages in the purchasing journey. As we explained, everything starts with the first contact the consumer has with your company. It goes through discovery phases and then ends with the purchase decision. See below for more details on what happens in each of these stages.
1. Learning and discovery
Many consumers start from this point. They don’t always know they have a problem, but they eventually find out. Let’s think, for example, about the owner of a small grocery store who controls inventory by checking the shelves.
He has always done it this way, and it has worked, but while browsing the internet he discovered that there are programs to do this control automatically. He finds it interesting and starts reading more about it. He researches the applications, advantages, and other information that leads to the discovery of something new.
2. Problem recognition
This same grocery store owner begins to realize that his merchandise losses due to expired dates could be solved with a program like this. It would be possible to make offers and promotions to move the stock.
He also realizes that he would not need to check it himself or ask an employee to do it. This would increase productivity, improve time management, and reduce errors. He realizes that the method he has been using is not so good and that he could be more successful in solving this problem.
3. Consideration of the solution
When the grocery store owner reaches this stage of the purchasing journey, he or she begins to consider purchasing this inventory control program. He or she researches in more depth the features, options, prices, and how to purchase it.
4. Purchase decision
This is the last step of the journey. The grocery store owner has found the ideal company, discovered a software that meets his needs and fits his budget. The company has gained his trust, his doubts have been clarified and he has already decided to buy and acquire the product.