Differentiation from competitors . The company actively
Posted: Tue Jan 21, 2025 5:44 am
Increase website conversion by 44%: Skillfactory case study ,
sell real estate for 129 million: the experience of the developer "Strizhi" ,
Get +23% revenue through ad personalization: DaVita case.
Levels of Personalization in Marketing
Marketing personalization is classified into four levels depending on the audience, its needs and promotion tools:
Messages are not personalized. Messages are not personalized, there is a grouping of products in the catalog and recommendation systems such as "See also" on the payment page.
Messages include loyalty program bonuses. Personal data and purchase history from the CRM system are used to create special offers for different customer segments.
Targeted messages. Potential clients are divided into groups by list of algeria cell phone number interests, age, education and other key characteristics within the CDP platform. Each category receives individual conditions for its requests.
Personalized messages. Hyper-personalized offers aimed at a specific customer. Artificial intelligence and CRM are often used to collect and analyze data.
Customer Segmentation: Why It Is Necessary and How to Do It
Customer Segmentation: Why It Is Necessary and How to Do It
Personalization Strategies
Companies often combine different approaches in personalized marketing. The following three methods work equally well in both B2B and B2C.
distinguishes itself in the market by offering something unique - this could be a special pricing policy, exclusive discounts, loyalty programs, free delivery and other advantages that competitors do not have.
RFM analysis (Recency, Frequency, Monetary). For more precise interaction, companies conduct RFM analysis, divide customers into segments based on data on the last purchase date, frequency of purchases, and average check. For example, they offer personal discounts to buyers of premium goods or recommend alternatives to those who save more often.
Personalization of offers . A frequently used method that allows you to remind the client about an abandoned cart or offer to extend the service. Website analytics and CRM data help in creating offers that best meet the interests of each specific client.
Sharing a template for RF customer segmentation
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By clicking the button, you agree to the processing of personal data
Sharing a template for RF customer segmentation
Personalization tools
Chatbots on the website and in messengers
This tool is perfect for the role of a personal assistant, because chatbots on the site and in messengers can collect and store information about the user. Like mailings in private messages, this channel shows the best open rate and reach .
A chatbot is a bot that automatically appears to users on a website from a chat icon or in a messenger if they have performed a certain action.
For example:
sell real estate for 129 million: the experience of the developer "Strizhi" ,
Get +23% revenue through ad personalization: DaVita case.
Levels of Personalization in Marketing
Marketing personalization is classified into four levels depending on the audience, its needs and promotion tools:
Messages are not personalized. Messages are not personalized, there is a grouping of products in the catalog and recommendation systems such as "See also" on the payment page.
Messages include loyalty program bonuses. Personal data and purchase history from the CRM system are used to create special offers for different customer segments.
Targeted messages. Potential clients are divided into groups by list of algeria cell phone number interests, age, education and other key characteristics within the CDP platform. Each category receives individual conditions for its requests.
Personalized messages. Hyper-personalized offers aimed at a specific customer. Artificial intelligence and CRM are often used to collect and analyze data.
Customer Segmentation: Why It Is Necessary and How to Do It
Customer Segmentation: Why It Is Necessary and How to Do It
Personalization Strategies
Companies often combine different approaches in personalized marketing. The following three methods work equally well in both B2B and B2C.
distinguishes itself in the market by offering something unique - this could be a special pricing policy, exclusive discounts, loyalty programs, free delivery and other advantages that competitors do not have.
RFM analysis (Recency, Frequency, Monetary). For more precise interaction, companies conduct RFM analysis, divide customers into segments based on data on the last purchase date, frequency of purchases, and average check. For example, they offer personal discounts to buyers of premium goods or recommend alternatives to those who save more often.
Personalization of offers . A frequently used method that allows you to remind the client about an abandoned cart or offer to extend the service. Website analytics and CRM data help in creating offers that best meet the interests of each specific client.
Sharing a template for RF customer segmentation
By clicking the button, you agree to the processing of personal data
Sharing a template for RF customer segmentation
Personalization tools
Chatbots on the website and in messengers
This tool is perfect for the role of a personal assistant, because chatbots on the site and in messengers can collect and store information about the user. Like mailings in private messages, this channel shows the best open rate and reach .
A chatbot is a bot that automatically appears to users on a website from a chat icon or in a messenger if they have performed a certain action.
For example: