On-Page SEO vs. Off-Page SEO
Posted: Tue Jan 21, 2025 5:54 am
Digital Marketing professionals know the importance of getting qualified organic traffic to acquisition channels, such as the brand's website and blog. So, learn here what on-page SEO vs. off-page SEO is and see how it can help you.
Creating content is the first factor in this equation, but what's the point of producing the best material if it can't be found by your persona?
You need to promote your content with the same quality that goes into its production — if not more. That’s where SEO comes in!
According to SEO Trends 2018 , 58.9% of companies in Brazil invest in search engine optimization in order to get more visitors and leads.
However, one aspect that still causes some confusion is the architects email list existence of two different types of SEO: on-page and off-page. What does each one mean? How can they be useful in your marketing strategy? That’s what we’re going to look at now!
What is on-page SEO?
On-page SEO refers to the optimization that is done within your own website to make it more attractive in the eyes of Google. How so?
Google (as well as other search engines) has several criteria for what an ideal website should be, one that generates value for users and deserves to receive top positions in searches.
On-page SEO is nothing more than a way of adapting your pages to this quality standard, in order to increase your chances of ranking well for the chosen keywords.
On-page optimization includes many elements, such as:
quality and extent of content;
keywords used and registered
tag title - Title of the page that appears in search results;
See the importance of the title in on-page SEO vs. off-page SEO
link structure;
page loading speed;
configuration of images used in posts.
In addition, there are other factors that can help generate more hits to your page, but which do not count as SEO "points", such as customizing the meta description, the text that appears just below the link in search results.
You can analyze on-page SEO with the all-in-one SEO platform Sitechecker . This platform will perform an SEO audit and technical analysis of your entire website. You will find all the issues on your website and get a list of tips to solve them.
Creating content is the first factor in this equation, but what's the point of producing the best material if it can't be found by your persona?
You need to promote your content with the same quality that goes into its production — if not more. That’s where SEO comes in!
According to SEO Trends 2018 , 58.9% of companies in Brazil invest in search engine optimization in order to get more visitors and leads.
However, one aspect that still causes some confusion is the architects email list existence of two different types of SEO: on-page and off-page. What does each one mean? How can they be useful in your marketing strategy? That’s what we’re going to look at now!
What is on-page SEO?
On-page SEO refers to the optimization that is done within your own website to make it more attractive in the eyes of Google. How so?
Google (as well as other search engines) has several criteria for what an ideal website should be, one that generates value for users and deserves to receive top positions in searches.
On-page SEO is nothing more than a way of adapting your pages to this quality standard, in order to increase your chances of ranking well for the chosen keywords.
On-page optimization includes many elements, such as:
quality and extent of content;
keywords used and registered
tag title - Title of the page that appears in search results;
See the importance of the title in on-page SEO vs. off-page SEO
link structure;
page loading speed;
configuration of images used in posts.
In addition, there are other factors that can help generate more hits to your page, but which do not count as SEO "points", such as customizing the meta description, the text that appears just below the link in search results.
You can analyze on-page SEO with the all-in-one SEO platform Sitechecker . This platform will perform an SEO audit and technical analysis of your entire website. You will find all the issues on your website and get a list of tips to solve them.