Grab the audience's attention
Posted: Tue Jan 21, 2025 6:10 am
Any type of content needs to be creative and informative to capture the audience's attention. In stories, this is even more essential because you have little time to capture their interest. After all, each video is only 15 seconds long and if the user doesn't like it, they'll skip straight to the stories of another profile they follow.
Therefore, create content that makes your followers pay attention, pause the screen when watching, caption what is being said in the video, insert gifs or text indicating that the subject continues in the sequence, show the “backstage” of some action or work done or something that is about to be launched (to create anticipation).
Don't waste time, you only have a few seconds to capture the public's interest.
Create and use filters
Another way to work with stories is to use filters in videos. This functionality can be both aesthetic – with filters that add effects to images – or interactive, with questions, games, among other possibilities.
Remember, only use it if it is related to the message that the indonesia whatsapp data company wants to convey. There is no point in using these functions without building a strategy behind it. You can even create your own filter, which is related to your brand or a new product or service.
Show the products to the public
Think of stories as a digital showcase. This tip applies to e-commerce as well as any other type of business. Even if you don’t sell a product per se, but rather a service, you can create videos that showcase what your company sells in a way that’s more accessible to the consumer.
Present your products creatively, talking about their benefits, telling a story about how they came about, using some important triggers, such as storytelling, authority and social proof (with customer testimonials, if possible).
Create highlights on your profile
Highlights are sets of stories that you can group together on your profile. This option allows the content to stay on the page for as long as you want, not just 24 hours.
What is the main information that your customer (or anyone who visits your company profile) needs to know?
Let’s say you own a restaurant. An interesting feature would be to showcase your menu. This way, you don’t have to post the same story with your meal menu every day.
Following this same line, it is also possible to create temporary highlights, that is, while a promotion lasts, during a commemorative date, for example.
Another option for working with stories is to create a highlight with customer opinions, replicate some tags they made on your profile, etc. This helps to build social proof, that is, potential customers will be able to see other people's positive feedback regarding your product/service, and thus will feel more confident in purchasing.
Analyze the results
After doing all this, it is essential to measure the results and identify what works and what can be improved in your strategies. You can do this by checking Instagram Insights. With it, you can find out how many people viewed your stories, the bounce rate (people who clicked to skip) and clicks on links.
All this information helps to map which content generates more conversions and engagement for the profile, whether it is photos or videos, the best time to publish, etc.
Therefore, create content that makes your followers pay attention, pause the screen when watching, caption what is being said in the video, insert gifs or text indicating that the subject continues in the sequence, show the “backstage” of some action or work done or something that is about to be launched (to create anticipation).
Don't waste time, you only have a few seconds to capture the public's interest.
Create and use filters
Another way to work with stories is to use filters in videos. This functionality can be both aesthetic – with filters that add effects to images – or interactive, with questions, games, among other possibilities.
Remember, only use it if it is related to the message that the indonesia whatsapp data company wants to convey. There is no point in using these functions without building a strategy behind it. You can even create your own filter, which is related to your brand or a new product or service.
Show the products to the public
Think of stories as a digital showcase. This tip applies to e-commerce as well as any other type of business. Even if you don’t sell a product per se, but rather a service, you can create videos that showcase what your company sells in a way that’s more accessible to the consumer.
Present your products creatively, talking about their benefits, telling a story about how they came about, using some important triggers, such as storytelling, authority and social proof (with customer testimonials, if possible).
Create highlights on your profile
Highlights are sets of stories that you can group together on your profile. This option allows the content to stay on the page for as long as you want, not just 24 hours.
What is the main information that your customer (or anyone who visits your company profile) needs to know?
Let’s say you own a restaurant. An interesting feature would be to showcase your menu. This way, you don’t have to post the same story with your meal menu every day.
Following this same line, it is also possible to create temporary highlights, that is, while a promotion lasts, during a commemorative date, for example.
Another option for working with stories is to create a highlight with customer opinions, replicate some tags they made on your profile, etc. This helps to build social proof, that is, potential customers will be able to see other people's positive feedback regarding your product/service, and thus will feel more confident in purchasing.
Analyze the results
After doing all this, it is essential to measure the results and identify what works and what can be improved in your strategies. You can do this by checking Instagram Insights. With it, you can find out how many people viewed your stories, the bounce rate (people who clicked to skip) and clicks on links.
All this information helps to map which content generates more conversions and engagement for the profile, whether it is photos or videos, the best time to publish, etc.