Finally, you can identify which parts of the sales cycle need improvement. You may find that your team is great at generating leads, but lacks the ability to connect. This will allow you to train your team on the right skills that will ultimately make your business successful.
Read also: Sales Funnel Conversion: A Beginner's Guide
7 stages of the sales cycle
Let's break down the seven main stages of the sales cycle: prospecting, establishing contact, qualifying the lead, nurturing the lead, presenting the offer, overcoming objections, and closing the sale. We've also added one bonus stage that can help speed up this cycle.
#1 – Prospecting:
Prospecting is the first step in the sales cycle. At this stage, you are likely reviewing your target customer profiles and considering the best way to reach them.
But don't rush. The best thing you can do to make more sales is to thoroughly research your potential customers.
How do you find clients? Let's break this stage down into three steps:
1. Creating a client avatar
Start by creating your ideal customer profile. You female phone number data think you already know who your customer is, but the process of creating an avatar will give you a focus and new ideas for finding customers.
It is very important to know who your client is and why.
Essentially, your avatar will be a fictional person or company.
They will be able to offer you greater value (in terms of income, influence, etc.)
And you will be able to provide greater value (usually in terms of ROI, improved service, etc.)
2. Identifying potential clients
Once you have an avatar to work with, you can start building a database of potential customers who match that profile.
Searching for companies will depend on your specific requirements, but your options include company pages on social networks or on Yandex and 2GIS maps.
Once you find these ideal companies, create a list of potential clients for your sales team.
3. Initial qualification
Initial qualification is carried out using open sources. Try to collect all the information that may be useful to you in a quick communication with the client. Pay special attention to 4 key factors:
Company needs