How to mark advertising for bloggers: instructions

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There are a few exceptions when you don't need to label creatives and report on advertising:

if the blogger was simply invited to star in a product advertisement that will be broadcast on third-party platforms. In this case, the influencer will be neither an advertiser nor a distributor of the advertisement;
Bloggers do not need to label advertisements for their own products if advertising creatives are distributed via email or on their social media pages;
All types of social advertising are also excluded.

An example of marking an advertising post on a kuwait telegram database personal blog page on VKontakte and in a Telegram channel

Fines for the lack of advertising marking are not yet applied due to the revision of the entire system and unresolved issues on the part of the state and the advertisers themselves. Here we wrote in more detail about the fines that await market participants in the future after the start of law enforcement practice.

What information should bloggers submit to ERIR?
The Russian government has approved a full list of data that must be transferred by participants in the digital advertising chain to Roskomnadzor. Bloggers, regardless of their role (advertising distributors or advertisers), must enter the following information in the ERIR report: