Five billion people are present on social media . Five billion people access social media – with greater or lesser frequency – something that has turned these platforms into key tools for all types of companies and brands to reach their target audience. The crux of the matter is knowing how to select which are the most used social networks according to the target they are directed to and it is about this that you will find below a series of important information to optimize digital marketing to the maximum .
Now, if you are dedicated to social media management , you may have some questions such as: Which ones are the most used? Who exactly are they aimed at? What is the user profile of each one?
What are social networks?
It may seem obvious, but it is important to know where bahrain whatsapp data we are coming from in order to better understand the universe that has been formed around these virtual meeting spaces . Five tips to define in a simple and intuitive way what social networks are , what exactly social media consists of …
They are platforms for communication and information exchange, largely intended for leisure and entertainment.
They are digital, they are on the web, in the cloud, and they are accessed with an Internet connection.
Registration with an email address is required to access.
Each one of them has its own rules of use and its own participation and data protection policy, so be careful not to violate certain instructions.
Most of them are free, but there are also other paid apps that allow you to access premium services.
How many users do social networks have?
We were referring to the beginning of the number of people who are present on social networks . There are several that gather a good part of this audience, with Facebook being the leader since the beginning of these platforms.
Facebook : 3.094 billion users (global figures).
YouTube : 2.491 billion users.
Instagram : 2 billion users.
WhatsApp 2 billion users.
TikTok : 1.542 billion users.
Messenger : 979 million users.
X ( Twitter ): 619 million users.
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Following these figures, it is worth noting certain changes in social media compared to the previous year. It is noteworthy that Facebook continues to grow while Instagram stagnates and TikTok takes off. For its part, YouTube continues to lose users in a timid but constant manner.