Find the social media customer service solution for your brand

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Brands are investing more in social as a germany b2b leads channel for customer service and care. Social media customer service tools deliver better customer support, so you can meet customers evolving needs and build stronger relationships. Customer service is an extension of your brand, so it’s up to customer care teams to respond quickly and efficiently. A customer service social media tool makes the difference between one-time buyers and lifelong brand fans. From inboxes to AI capabilities, there’s a solution out there that’ll help you dazzle your customers, keep them engaged and encourage repeat business.

Ready to take your customer service to the next level? Sign up for a free trial or demo of Sprout Social today.


Picture this. It’s Monday morning, and you log into Sprout. You immediately notice your brand has been mentioned thousands of times. Your heart races as you look for what caused the spike. There it is. A post from an influencer who felt wronged by your brand is going viral, and their fandom isn’t holding back.

You gasp for breath as you wake up in a cold sweat—it was just a dream (more like a nightmare). But it’s an all too real possibility if your brand’s influencer relationships go south. Like if you wait more than 90 days to issue payment. Or someone on your team sends a misguided offer to an influencer that gets screenshotted out of context. Getting it wrong can tank a partnership, turn into a viral reputation crisis and put influencers in extremely unfair positions.

How can you refine your influencer marketing negotiation skills to prevent a crisis like this? At Sprout Social’s Under the Brand-fluence digital event, Brianna Doe, Managing Partner at Verbatim, put it like this: “Always think long term. The way you negotiate with influencers can really strengthen (or harm) your brand.”

In this guide, we explain how to negotiate influencer rates with tact so you can build positive relationships that benefit your brand and influencers alike.