I have had conversations with developers

[md.a.z.i.z.ulha.kim4]

Osugi : Thank you. With the purpose of "improving the quality of life of busy modern people," we created a design that reflects cuteness. The gradation that evokes the image of a fantastic night sky and the soothing design of a starry sky have been a success, and we have received feedback that "using it makes me feel good." Photo Product "YOLU" packaging released in 2021 "YOLU" packaging released in 2021 Matsuoka : There are many posts on Instagram and TikTok that give a sense of the world of package design.


Osuga : With regards to YOLU, the persona was clear - someone with a disrupted life cycle or who is busy at night and doesn't have time. We thought they would be a good fit on TikTok and Instagram, so we've been discussing iran whatsapp number data this with art directors and communications directors since the launch. Matsuoka : To what extent have you designed the dissemination of information on social media? Osugi : In this age of information overload, and with the rise in influencers, information tends to get buried.


About how "if the product isn't communicated, it's the same as not existing," and we also value the perspective of how easily it can be spread. In the case of "YOLU," we focused on creating a performance that "your hair will be moisturized the next morning." If we can create a performance that impresses people when they use the product, that will lead to UGC. The effect of having moisturized hair the next morning was something we absolutely wanted to achieve.