Customer satisfaction is a critical metric for assessing the impact of storytelling. Tools like NPS ( Net Promoter Score ) surveys help measure whether customers are satisfied and would recommend the brand to others.
To measure customer satisfaction:
conduct satisfaction surveys after significant events or interactions;
analyze the frequency of fronk oil email list positive feedback and customers’ willingness to recommend your company;
monitor repurchase rates and contract duration in case of B2B partnerships.
These metrics indicate how much storydoing contributes to consolidating relationships with customers.
Conversion rate into participating shares
One of the goals of storydoing is to turn customers into active participants . Evaluate the success of your actions by measuring the conversion rate.
To get this metric, know:
how many customers participated in actions such as workshops, interactive events or product tests;
the impact of these actions on closing deals or expanding existing contracts;
membership fees for co-creation programs or collaborative initiatives.
This data shows whether the experiences created are generating concrete results for the company.
Storydoing as a differentiator for engagement in B2B sales
Storydoing is more than a marketing strategy; it’s an approach that transforms the way B2B companies connect with their customers .
By focusing on practical actions and authentic experiences, it creates deeper connections, generates greater engagement and strengthens loyalty.
To implement it successfully, it is crucial to:
involve internal teams;
identify customer participation points;
develop genuine communication.
In the B2B market, where trust and real impact are key, storydoing emerges as a competitive differentiator that puts the brand's narrative into practice, generating value for both parties.
Companies that adopt this approach are more likely to stand out and build lasting relationships in the corporate landscape. To maximize the impact of this strategy, it is essential to know the 12 Ways to Succeed in Sales Approach , which offers valuable insights on how to structure interactions based on empathy, personalization and value delivery.