Multiple choice survey on which sectors subscribers are interested

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One option is to use your preference center to let customers tell you about their interests and the type of content they like to receive. Simply add a link to your email and ask customers to update their information. You can use email surveys in a similar way. Create a survey that asks a question, then add subscribers to a group or update a field based on their responses. Embed the survey in your email to make it super easy to respond to.

You can see an example in the screenshot bc data singapore below. In this case, the reader is asked which industry they are interested in in order to send only content that is of interest to them. The options offered are: marketing, sales, customer success and human resources. in - mailerlite source: mailerlite you can also use subscriber behavior to update a customer's profile by adding people to groups when they click a particular link.

For example, a sports e-commerce store could tag a customer as interested in golf when they click a link to their golf collection. Group your subscribers now that you have information about your subscribers, you can create groups based on this information. You can do this in the mailerlite dashboard. Go to subscribers , groups and click create a group . Give the group a name and press save . Next, you need to add subscribers to the group.