Dynamic and static identity

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There are many different parameters for classifying identity. But the most common division is dynamic and static. In each, all corporate elements can be used, the difference will only be in the context of their application.

Static identity uses the same elements and el salvador telegram number database the same approach to their presentation. This option is suitable for companies offering one product. For example, if it is a law firm that specializes in family law.

Recently, static identity has been used rarely, but some companies consciously do not go beyond the brand book. It is convenient to work with static identity: for example, an ordinary specialist can order single-color business cards or place a logo in a document.

Dynamic identity is rather a set of templates and rules by which an infinite number of visual elements can be developed and not limited to color, logo or shape. In order to maintain a common style across all communication channels and media, it is necessary to involve a designer.

Dynamic identities allow brands to adapt to different audiences, products, and events. For example, a dynamic logo allows you to play up holidays. This is what Google does on its homepage.