2. ClassPass
ClassPass addresses customer pain points haiti b2b leads with conversational marketing. Customers reach out to the brand on X (formerly known as Twitter) to ask questions, address concerns or suggest improvements. The brand responds quickly and politely every time.
The result is a lot of happy customers who appreciate the brand’s level of customer service and its ability to address any concerns. This tactic is a great way to deepen customer loyalty and get referrals for your brand.
ClassPass uses conversational marketing on X to provide helpful information to their customers, earning loyalty.
3. Domino’s Pizza
Domino’s Pizza is going where its customers are to make ordering food as easy as possible. In its AnyWare conversational marketing campaign, customers can order their favorite pizza through Apple CarPlay, Alexa, text and Apple Watch.
For example, if customers use text, they can set up their favorite order on their Domino’s profile, and when hungry, text to Domino’s—and that’s it. Their order is accepted and processed.
You may be thinking that’s not really a conversation. However, for their target audience, sending a pizza emoji works better than typing out their order through text. This is a great example of a brand meeting its audience’s needs where they are.
1-800-Flowers.com uses conversational marketing in its Facebook Messenger chatbot.
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