Three Qualities of Successful Marketing Team Leaders

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Marketing teams are made up of a unique array of individuals, and team leaders are no different. While there isn't a fixed formula on what makes a good marketing team leader, there are many qualities that top marketing leaders seem to commonly exhibit. These include innate and natural abilities, as well as skills that can be developed over time.

When hiring new team leadership, it is prudent to consider which qualities make an effective team leader maximize chances of success. Additionally, considering one’s potential leadership style and whether it fits in with existing company el salvador phone number resource culture is equally important. Usually, it’s wise to hire for a wide range of leadership styles and cultivate a diverse marketing department. A management panel with varied leadership styles, strengths and skills are more likely to boost an organization’s overall ability to thrive. Keeping this in mind, here are some defining traits of successful marketing team leaders that organizations ought to look out for:

Communication Skills
Communication is an essential skill in any leadership position. Marketing team leaders need to communicate especially well, as a large part of their duties involves communicating with their team as well as external clients.

In an article on Forbes that details traits that set marketing leaders apart, William Craig writes, “Team-oriented communication cultivates an environment of open expression that extends to customers, building trust. All benefit when marketing leaders don’t close themselves off.” Open and continuous communication is an important part of the marketing process — necessary for team members to successfully understand and complete tasks.

Communication itself is a broad area, and with multiple different communication styles, marketing team leaders should be able to embody a style that most benefits their team and business. The four basic communication styles include: passive, aggressive, passive-aggressive, and assertive. Each style has its own pros and cons and can be relevant in different work scenarios.