The psychology behind email conversions

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One of the biggest reasons people subscribe to email lists is to get discounts and special offers. So give them want they want. Even if you’re doing information marketing or running your own blog, you can do this. Here’s one example of a discount for an online training program: productdiscountfull here’s another discount only for subscribers. This one’s from a retailer: exclusiveoffervistaprint ) give them new content before anyone else. This is a twist on the previous tip.

It works if you’re completely maxed out gambling data hong kong user list in terms of content creation, and you just can’t manage to create anything extra for your email subscribers. In that case, give them the advantage of time. Send them new content before anyone else gets it. This works best with ebooks, whitepapers, and other research-based content. It’s also great for announcing new products. It’s not quite as good for blog posts unless you’ve got a website sophisticated enough to register users and to know when they’re logged in.

Here’s how buzzsumo rewarded their email subscribers. It gave them early access to a new chrome extension: exclusiveaccessemail there’s another great twist on this for membership sites. It’s a way to offer new content on your site while still rewarding your paid subscribers. What do you do? Just publish everything for free, in public, for one week. After that first week, move the content to the paid part of your membership site. This lets you create great content to entice website visitors and email subscribers.