Include drop downs or radio buttons in your sign-up forms concerning their goals and preferences. It will not only help with segmentation, but it will provide you with building blocks in assembling a personalized strategy for each client. Make it easy to unsubscribe use a one-click unsubscribe, and make it effective immediately (if you’re using getresponse, they’ve got this taken care of already). This is just basic trust-building. Don’t hide your unsubscribe link, and don’t make people go through hoops to unsubscribe.
Remember: as a coach, you really don’t want ios data user list people on your list if they’re disengaged. Send more than just text. Videos and images will be important for you to connect with your audience. Always be professional, but it’s essential for you to show your personality. People want to get to know you. Don’t use stifled language. Write like you are talking to people. Read this recent article on how to write email subject lines that get your emails opened and email copywriting tips that get people clicking.
Use double opt-in, and customize the signup process so that people are introduced to you in a positive way. In fact, you can see the data to prove it. Industries that use double opt-in more often tend to get higher average open and click-through rates. On the downside, they have smaller lists. Read more: single opt-in vs. Double opt-in include a link in all your emails for people to ask questions or to make requests for topics you should write about.