Consider the following example. What you can see here is a toolkit – a big file consisting of various pdfs and frameworks that’ll help you create your own platform. While this particular example doesn’t require the users to leave their email address to access the files, it’s easy to imagine it working this way. Platform design toolkit lead magnet. Why put all the files together in one bundle, instead of offering them one by one? The truth is, you need your user’s email address only once.
While it’s tempting to divide up your women number user list files and tag each and every resource they download separately, it seems that the brand wanted to provide as much value to their potential customers as possible. By offering them all the files in one go, they’re definitely doing so. And if you’ve read any of these frameworks or files, you’ll know that they’re pretty complex. If anyone finds them too hard to go over on their own, they’ll know exactly who to reach out to, to ask for help.
Here’s another example, this time from shopify. Several free tools lead magnet ideas. We’ve actually used this particular tactic for getresponse, too. It’s the idea that’s behind our resource center, which I’ve already mentioned before. Users only need to provide their email address once, and they can access all the ebooks, reports, infographics, and other materials we publish on a regular basis. Resource bundle getresponse resources. In short, why is this a good lead magnet? What’s better than a single tool, guide, or framework? A whole bundle of them! The only drawback is that people might get overwhelmed by the amount of content they get right away, so consider checking out on your users’ progress or send them content as part of an email course, instead.