"The effect is significant for several reasons," believes Asya Shabalina,

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The damage calculated by Top10VPN is the lost income of Russians from goods and services not sold through blocked social networks, unplaced advertising, and closed small businesses that previously worked through these Internet platforms, explains Mikhail Klimarev, executive director of the Internet Protection Society (recognized as a foreign agent by the Ministry of Justice). According to him, Russia has lost so much from blocking popular Western Internet france whatsapp number database resources because other countries in the rating have long since adapted to blocking, while Russia has embarked on this path relatively recently. At the same time, he believes that in reality the Russian economy has lost even more than calculated by Top10VPN, because the blocking itself is fraught not only with lost income for citizens, but also slows down the development of the economy.

digital director of the iTrend communications agency. "Firstly, it is objectively difficult for Russian advertising systems to ensure the same high accuracy of advertising algorithms, since they have fewer technological resources and accumulated data. Secondly, the Russian audience continues to use Google, YouTube and banned social networks (using VPN services. — Forbes) and thus becomes difficult for advertisers to access. Thirdly, competition has increased for the remaining advertising inventory, which means that the cost of attracting a client in all channels has also increased."

However, according to Nikita Tsaplin, CEO of the hosting provider RUVDS, it is impossible to write off the fact that the advertiser was unable to "take" money to a platform as lost profit. "The Internet is a kind of network of communicating vessels. The conditional "Facebook" or "Instagram" have long been replaced by VK, "Zen" or Telegram, and the advertisers' money went there, and did not disappear. If you like, you can call this the same import substitution, and the authors of the rating are either deliberately disingenuous, or do not really understand the realities of the market in Russia," Tsaplin is categorical.