People's habits, preferences and expectations

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According to Twitter's advertising tools, over 250 million users of the platform are interested in dogs, while only 250 thousand users of the platform are interested in cats. That is 1000 times less!



Dogs are more popular than cats even on greece telegram database Instagram. About 250 million posts on the platform have the hashtag #dog, and #cat is worth almost 200 million images. A pug named Doug (Doug the Pug) has more followers than Grumpy Cat (RIP). Perhaps a historic turning point.



Conclusions
The authors of the Digital 2020 report, based on their research, offer a number of tips for developing more profitable marketing strategies:

Look wider.on the Internet are changing under the influence of global trends. It is not enough to look only at what is nearby. Expand your horizons, draw information and inspiration from different regions. Social networks simplify the process of interaction and receiving information from people from all over the world. To be effective, it is important to consider both expert opinions and the opinions of ordinary users.
The main focus is people. Focus on people, not technology. Tools, platforms, channels - all this is secondary. In the long term, only those companies and brands that successfully satisfy the desires and needs of people are successful, and not those that jumped on the innovation train, launched viral campaigns or haphazardly used new products.