Avoid technical terms and state the conclusion first

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" Therefore, you can send out production know-how for owned media in your email newsletter, introduce specific measures and specialized tools. This is the preliminary stage of selling your company's products. With email, you can approach your target audience in a way that suits them, such as by announcing other white papers or seminars, rather than immediately trying to sell your products or services. In this way, the white paper can be used as a starting point to implement measures aimed at closing the deal (conversion).


Increased satisfaction of existing customers White saudi arabia telegram phone number list papers can be used effectively not only with leads but also with existing customers. For customers who are already using your company's products or services, white papers on business know-how that include information on how to use new functions and how to deal with newly discovered problems, or white papers on implementation cases that include new use cases, are effective. For example, if you have a customer management system developed in-house, you can distribute useful materials to customers who are currently using it.


If you hold a seminar on how to utilize the system, it would be a good idea to publish the contents as a white paper. The materials will provide specific information on how to use the software in different situations, update information, new functions, and how to integrate the software with core systems. In addition, if you can provide examples of how you have actually achieved results using that method, your argument will be more persuasive and your customers will have a better understanding of your product or service.