2. Pseudostatics, press portraits, tags
To ensure long-term search interest among users, you need to collect news on one page (with a static address) and optimize it for queries related to this interest.
a static block with text about the keywords of this story or a press portrait of a person or event;
dynamic block with news on the topic of this story.
As a result, one page can be promoted in the search engine, which contains comprehensive information about a given array of search queries. The text block increases relevance by keywords, and loading news provides new content for users.
This example of pseudo-statics that can be promoted in Yandex has a static text block with query entries and dynamic news -
Pseudo-sufficient plot for promotion in Yandex
The result of promoting a pseudo-static press chinese overseas asia database on lenta.ru is
Press portrait for promotion in Yandex
If a news site tags each news item, then the tag page also needs to be turned into pseudo-static. Create a static text block with search queries and a dynamic block with news items for this tag.
An example of possible pseudo-statics based on news tags is
Pseudostatistics from tags
3. Interlinking
The placement of links within the news is used for:
redistribution of link weight to traffic-generating pseudo-statics, press portraits;
increasing time on site, reducing bounce rates based on behavioral factors;
The structure of such a page is as follows
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