Advertising automation tools

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hasibaakterss3309
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Advertising automation tools

Post by hasibaakterss3309 »

In this survey, automation tools were understood primarily as the functional capabilities of Google and Facebook. No other external system operating in the countries where the study was conducted can compete with them in terms of data volume and potential speed of reaching efficiency.

50% of the surveyed advertising professionals luxembourg telegram database reported that when using automated advertising, they still make periodic adjustments to the automation algorithms. The lack of transparency and control of smart systems worries both agencies and companies, but overall simplifies strategic work with advertising. Ensuring fully manual efficiency in the world of robots and the overheated PPC market is an almost unattainable goal.

What needs to be developed
Respondents were also asked in which areas they were going to develop their competencies in the near future. The most common answers included the following points:

shopping campaigns;
search advertising;
web analytics;
advanced product feed management;
advertising in social networks;
automation of work in terms of determining user intentions;
video advertising;
cross-channel attribution;
feedback reporting.
The main areas of development for marketers in the coming year are the development of a promotion strategy and determining the effectiveness of each advertising channel in sales or other target actions.
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