It is important to work backwards from your objectives and determine what you want to achieve by using the white paper. For example, in the case of a product introduction/service comparison white paper, the ultimate goal is to get the reader to adopt the company's services. Therefore, it is important to communicate how your service is superior to competitors and what the benefits of adopting it are. In this way, clarifying your purpose in advance will make it easier to create an appropriate white paper.
[Point 2] Create a path that will allow people spain telegram phone number list who need it to read it Creating a white paper is not the end of the story; it is important to create a path to download it. Having them download it also helps you obtain your leads' (potential customers') personal information and contact details. What you need to keep in mind at this time is to make sure that only "those who truly need it" download it. At first glance, obtaining a large list may seem like a good thing, but as the number increases, the amount of work required to respond after the materials are downloaded also increases.
What's important is to reach the following users: [Target users to whom the white paper will be delivered] Someone who is likely to lead to final orders People looking for materials similar to their own products and services Here are some examples of how you can create pathways for these users: [How the target users can read the book] Feature a page listing white papers in a blog post Nile example: Free useful information page Place relevant internal links within your blog posts Nile's example: [Marketing] Benefits of using white papers and points to note when creating them Make your whitepaper available for download within your blog post Nile example: Displayed in banner ＼Explaining the white paper that will increase your sales success rate!／ Create a category of useful resources in the global navigation at the top of the site Nile example: Screen capture of the category of useful materials placed in the global navigation (Nile's SEO Consultation Room) Reference: Nile's SEO Consulting Room etc.