Use as sales materials for business negotiations

[shaownhasan]

For example, a white paper that summarizes basic industry knowledge can be used during negotiations with customers who have little knowledge of the industry, such as by saying, "Please take a look at this document." Since there is no need to create documents from scratch , labor costs can be reduced. Another effective method is to email a white paper that meets the needs of the sales client after the appointment. If the person in charge shares it with the company, the information can be shared with people who are not participating in the sales meeting.


Method 3: Use it as a document for internal approval The turkey telegram phone number list third method is to distribute it as a document for approval. This is because customers may use white papers as explanatory materials to their superiors when passing an internal proposal. In particular, white papers introducing services often use images of the service and present numerical examples of the changes that have occurred since their implementation. If the content is more specific than what is on the service site, it not only saves the other party the trouble of having to do research, but also provides more information to convince decision makers.


As mentioned above, white papers are tools that can be used in many situations, not just for lead generation, such as email newsletters and sales materials. 6 points to consider when creating a white paper When creating a white paper, it will be more effective if you keep these six points in mind. Let's take a look at them one by one. Creating a white paper <6 points> (Businessmen creating various types of white papers at a computer) Tip 1: Recycle existing content First, consider recycling existing content.