Contents
What should be included in the proposal for introducing an MA tool?
Clear introduction purpose
Planning from introduction to operation of MA tools
Overview of the MA tool you want to introduce and the reasons for choosing it
Investment Amount
Key points to make your MA tool implementation proposal more persuasive
Investment amount for MA utilization
Set specific goals for post-implementation
Answer anticipated questions from management
When submitting a request for the introduction of an MA tool, be sure to include the operation structure
What should be included in the proposal for introducing an MA tool?
ma_introduction_approval_contents
The request to obtain approval for the introduction of an MA tool must include the following four items:
Clear introduction purpose
Planning from introduction to operation of MA tools
Overview of the MA tool you want to introduce and the reasons for choosing it
Investment Amount
First, clarify the purpose of introducing iran whatsapp number database the MA tool, and then create a plan from introduction to operation accordingly. After that, provide an overview of the MA tool you want to introduce and the reasons for choosing it, and calculate and present the investment amount.
Let's take a closer look at each item.
Clear introduction purpose
First, clarify the purpose of introducing the MA tool, i.e. what problem you are trying to solve. To clarify the purpose, it is important to list the advantages and disadvantages of your company's current marketing activities. It is easy to understand if you emphasize that the disadvantages can be overcome by introducing the MA tool, or that the advantages can be further enhanced. Specifically
, if there is an issue of a lack of internal resources such as personnel, the MA tool can make up for that.
Breaking down the process to achieve your company's goals into parts will allow you to list more specific objectives. For example, let's say that the ultimate goal of your marketing activities is to "increase sales," and to achieve that, you think that an urgent need is to "increase new customers." To increase the number of new customers, you first need to "acquire leads" through inquiries and white paper downloads. From there, you will need to "develop leads through events and seminars" and "develop leads through email marketing," and then create a flow that leads to "acquiring new business opportunities."
By carefully examining whether each of these items (measures) is being carried out sufficiently at present, you can extract specific issues your company is facing. For example, if a low number of new business negotiations is an issue, one of the goals for introducing an MA tool can be to "nurture potential customers."
Do everything sequentially.
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