Ready for the future of customer service with AI?

[fomayof928@mowline]

Data dependence
Most customer service tools gather massive amounts of data. That said, what happens to it after the fact? What insights can you pull from your numbers and trends? This is yet again where AI can save cyprus b2b leads the day. For example, AI-driven social media sentiment analysis offers a detailed understanding of customer pain points and opportunities to overdeliver as a company.

The importance of customer service can’t be overstated. Going above and beyond results in long-term, loyal customers and positive word-of-mouth to grow your brand.

The key is having the right tools to meet the needs of modern customers. Features like omnichannel support, generative AI and sentiment analysis can all help make it happen.

All of these features (and more!) are baked into Sprout’s social media customer service suite. If you haven’t already, check out what Sprout has to offer to give your customer experience a boost.


Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds?

That’s where metrics come in. They capture the subtle yet significant impressions your brand leaves. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence.

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.