What are Backlinks and How to Build Your Backlink Profile

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What are Backlinks?
Backlinks, also known as inbound links or external links, refer to links from one website that point to another website.

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Search engines, such as Google or Bing, consider backlinks as indicators of quality paraguay email list content that has the support of other websites. Pages with more backlinks can rank higher in SERPs (search engine results pages).

The Importance of Backlinks in Your SEO Strategy
Do backlinks have a big impact on SEO?

Absolutely yes.

Backlinks are a critical component of SEO. Earning authoritative backlinks is one of the most important signals Google considers when ranking content.


But what makes a high-quality backlink?

Trust is a huge factor. If a quality website with a great reputation links to your site, that's a fantastic vote of confidence.

If your site is only linked to by sites that Google considers spam, it won’t be of much help to you.

Popularity is another variable to consider. Since Google considers external links as votes of popularity for a site or web page, there is a strong correlation between sites with many (quality) backlinks and higher rankings .

Take, for example, this review of the Maserati Grecale from CNET.